Frequently asked questions

About Lifetouch & Shutterfly

Lifetouch is the national leader in school photography. The company serves more than 10 million households, photographing over 25 million students annually at over 50 thousand schools, including approximately one million new households each year with students entering kindergarten. Lifetouch also offers yearbooks and other specialty photography services for preschools, religious groups, and family portraits. Lifetouch is a privately held company, with over $960 million in revenue in 2017.

Shutterfly Inc. is the leading online retailer and manufacturer of high-quality personalized products and services, with $1.2B annual revenue. Shutterfly Inc. serves more than 10 million customers across a family of brands which include Shutterfly, Tiny Prints.

The combination of these two industry leaders represents significant opportunities to create value and better serve our customers.

For Our Customers and Our Partners

What can I expect as we move forward?

By bringing these two companies together, we will have the ability to better serve all of our customers via Shutterfly’s cloud-photo management service, product-creation capabilities, mobile app, and broad product range. Additionally, as a combined company we will have increased resources to continue to invest in elevating our photography services, quality and security that you have come to expect from Lifetouch.

Lifetouch and Shutterfly share many similarities, but it’s uniquely special that we are bringing together two companies that share the mission of helping families capture, preserve and share life’s most precious moments. That’s an honor and a responsibility that we take very seriously and will not change.

No part of this acquisition will change any current contracts or scheduling. If you have a picture day scheduled, that schedule will not change. We look forward to working with you!

Lifetouch Digital Purchase on Shutterfly

Q: I don’t have a Shutterfly account, how do I create one?
A: Click on “Get Started” in the email. Follow the prompts on

Q: Will my Lifetouch purchases be in my Shutterfly account each year?
A: Yes!

Q: Why am I getting this email?
A: Lifetouch has joined the Shutterfly family. In celebration of our two companies coming together, we are providing customers who purchased their digital school pictures on to have access to them on Shutterfly so you can do more with your memories like preserve, share and create personalized photo gifts.

Q: I have a child in preschool or a different school but did not receive the same email for my other child. Will his/her images be available on Shutterfly?
A: We are rolling out this capability in phases therefore not all Lifetouch images are available to be added on Shutterfly at this time. We will communicate with customers via email when additional Lifetouch purchases can be added to your Shutterfly account.

Q: Can I buy my school images on Shutterfly?
A: No, Lifetouch school photography is only available on

Privacy Policy

At Lifetouch, we know our customers care about how Lifetouch uses and shares the information we collect about them and the choices they have regarding that use and sharing. We value the trust you place in us, and we are committed to protecting your privacy as we describe in our Privacy Statement.

Did Lifetouch revise its privacy policy?

We updated our Privacy Statement effective July, 2018, to clarify how we may share your information in the context of corporate mergers, acquisitions or reorganizations. It is important to note that there are no material changes to the policy itself for our practices.

Will Lifetouch share customer information with Shutterfly?

Yes, Lifetouch may share customer information with its corporate affiliates, including Shutterfly Inc., for use consistent with our Privacy Statement. You will start to receive Shutterfly news and announcements, including special offers and promotions, directly from Shutterfly. You may opt-out of these messages at any time.

Does this include School Data?

No, as noted in our Privacy Statement, a separate privacy policy applies to websites, applications and online services that are designed for the use and benefit of the schools and school districts Lifetouch serves and the information we receive from schools and school districts to conduct Picture Day. Further information for parents regarding how Lifetouch National School Studios Inc. uses limited School Data to conduct Picture Day at schools is available here.

Is there another privacy policy for

Yes, and when you register for a Shutterfly account or use Shutterfly products or services, your information will be used as described here.